Settings & Configuration

The problem: the boutique moves, the WhatsApp number changes, and the old details live on in every footer until a customer calls a disconnected number. Meanwhile a best-seller quietly runs out because nothing warned you the stock was getting low.

One place for the basic facts about your store: its name, the contact email and phone, and your social channels, kept current everywhere the storefront shows them. You also set the stock level at which a product is flagged as running low, and choose whether the storefront footer shows a newsletter sign-up form.

How to use it

1. Open Settings → General.
2. Fill in the store name, contact details and social links.
3. Set the low-stock threshold and switch the footer newsletter sign-up on or off.
4. Click Save. The changes take effect across the store right away.

The problem: a seasonal refresh of colours, fonts and logo normally means briefing a developer, waiting for the work, and paying for it, so the storefront's look stays frozen long after the brand has moved on.

Reshape how the storefront looks yourself, with no code and no developer. A live theme editor lets you choose colours, fonts and corner styles and see the result instantly. You also upload your logo and favicon, pick the header layout, set your site-wide SEO, and write your brand copy in each language, and every change lands on the live store the moment you save.

How to use it

1. Open Settings → Appearance.
2. On the Theme tab, adjust colours, fonts, corner radius and spacing, and watch the inline preview update as you go.
3. On the Branding tab, upload your header and footer logos and your favicon, and write the store name and tagline per language.
4. On the Layout tab, choose between a standard solid header and an overlay header for the homepage.
5. On the SEO tab, set the homepage title and description and a default description for the rest of the site.
6. Save each tab. The storefront updates without a rebuild.

Tip: this is the page to use when you want the same platform to look like a completely different brand. Everything here is editable from the dashboard.

The problem: a new circle of shoppers browses in a language your store does not speak, and adding one usually means a developer editing templates while those visitors quietly shop somewhere they can read.

Manage every language your store offers, entirely from the dashboard. Add a new language, edit its name and reading direction, remove one you no longer need, and choose which language is the default. Adding a language flows through the whole store automatically, including the language switcher and number formatting.

How to use it

1. Open Settings → Languages.
2. Click Add language and enter its name, native name and reading direction.
3. Edit any language, or set one as the default. The default language cannot be removed.
4. Save. The new language appears everywhere customers and admins can switch language.

The problem: one clumsy phrase on the storefront, a button that reads awkwardly in Arabic, makes the whole shop feel less polished, and it normally sits there for days while a developer finds time to edit a file.

Edit every fixed word and phrase shown on screen, in each language, straight from the dashboard. This covers buttons, labels and messages across the storefront, with no files to touch and no developer involved, and the new wording shows the moment you save.

How to use it

1. Open Settings → Translations.
2. Find the phrase you want to change, by group or by searching for the wording.
3. Edit its text for each language and save.
4. The new wording appears on the storefront immediately.

The problem: a shopper in Riyadh or Kuwait City sees your riyal price converted into an odd fraction like 173.42, and a price that looks strange feels wrong, one more reason to hesitate at checkout.

Manage the currencies your store sells in. Add currencies, set their exchange rates or sync them automatically, and choose how each converted price is shown: the exact conversion, a charm price ending in .99, or a clean whole number. You can also decide whether an order settles in the shopper's chosen currency or always in your own riyals.

How to use it

1. Open Settings → Currencies (in the Commerce section).
2. Add a currency or edit an existing one, and set its rate against your base currency.
3. Click Refresh rates to pull live rates when an automatic exchange-rate provider is connected.
4. In the Presentment area below the table, choose whether converted prices show the exact conversion, a charm price ending in .99, or a whole number, and which currency an order settles in.
5. Save. The chosen presentment applies across the storefront.

Note: the default base currency cannot be deleted, and all your money figures are stored in it; other currencies are presented on top by conversion.

The problem: you start shipping into a market that charges VAT on clothing, and the arithmetic has to be right on every order: under-collect and the bill lands on you, get it wrong the other way and a customer disputes a total that changed after she paid.

Set the sales tax (VAT) charged at checkout. For each region you set a percentage, and you can make a rate apply only to one product category if you want; where both exist the category rate wins, and the region-wide rate covers everything else. The tax is worked out per item at checkout and frozen onto the order, so the invoice never shifts afterwards.

How to use it

1. Open Settings → Tax rates.
2. Add a rate, choose its region, optionally narrow it to a category, and enter the percentage.
3. Save. The rate is applied to matching orders at checkout from then on.

Tip: match the region to the same country code the storefront uses at checkout, otherwise the rate will not be picked up and tax comes out at zero.

The problem: a shopper wants to gift an abaya but will not risk guessing a size or a style, and with nothing else to offer her, she leaves without buying anything at all.

Turn that undecided gift-giver into a sale by controlling how customers buy gift cards. Set the purchase amounts on offer, how long a card stays valid before it expires, and whether a gift-card purchase can be refunded, so the recipient picks exactly what she wants.

How to use it

1. Open Settings → Gift cards (in the Commerce section).
2. Enter the purchase denominations you want to offer and the expiry term.
3. Choose whether gift-card purchases may be refunded.
4. Save.

Note: even when purchases are refundable, an order is only refundable while its card is still unused.

The problem: orders get cancelled and all you ever learn is that they were, so the same fixable cause, a size guide that misleads or a delivery that felt slow, keeps quietly costing you sales.

Turn every cancellation into something you can learn from. You write the list of reasons a customer chooses from when cancelling an order, and the customer must pick one of your reasons when they cancel, so patterns show up instead of shrugs.

How to use it

1. Open Settings → Order cancellation (in the Commerce section).
2. Add, edit or remove the reasons in the list.
3. Save. These are the options a customer sees on the cancel form.

The problem: with a single take-it-or-leave-it delivery fee there is nothing pulling a shopper from one abaya to two, and no way to reward the bigger basket that would more than cover the courier's cost anyway.

Set how shipping is charged, and use it to grow baskets. Out of the box the store uses a standard flat-fee method, free above a threshold you choose, so delivery becomes a reason to add one more piece. When you connect a carrier you can also build delivery zones and per-zone rate tables, all managed on the Shipping Carriers page.

How to use it

1. Open Settings → Integrations → Shipping Carriers.
2. Configure the standard flat fee and the free-shipping threshold.
3. If you use a live carrier, set up the zones and methods for it there too.
4. Save. The chosen rates apply at checkout.

Related: carriers and live rate quotes are covered in Chapter 13, Integrations.

The problem: a points balance that never turns into anything real teaches customers to ignore it, and a loyalty programme nobody redeems is just bookkeeping, not a reason to come back.

Decide how loyalty points turn into store credit when customers redeem them, so the reward feels concrete. You can set a simple linear rate (so many points equal a unit of credit) or define fixed tiers (set amounts of points for set rewards).

How to use it

1. Open Settings → Loyalty.
2. Choose a linear conversion rate, or switch to fixed tiers and define each tier.
3. Save. The new conversion applies the next time a customer redeems points.

The problem: the "you may also like" row starts suggesting pieces that only loosely belong together, and weak suggestions quietly cost you the second item in the basket, with no way to correct them short of a developer retuning the machinery.

Fine-tune how the "you may also like" engine (Chapter 08, Marketing) weighs its different sources: how alike two products need to be to count as similar, how many times they need to sell together before that pairing counts, how far back it looks, and how strongly a shopper's own browsing and buying history shapes the personal suggestions she sees. Most stores never need to touch this; it exists for the moment you want to shift that balance yourself.

How to use it

1. Open Settings → Recommendation Engine tuning (under Commerce).
2. Adjust the knobs you want to change: similarity threshold, co-purchase minimum and lookback window, buy weight, decay, price sensitivity, or personalization strength.
3. Save. The new balance applies on the next recompute (or the next purchase, for personalization).

Good to know: the defaults are tuned to work well out of the box, so this page can stay untouched for the life of the store. It exists for when you want to deliberately shift the balance.

The problem: you want gift cards on sale before Eid but you are not ready to run a loyalty programme, and turning whole store features on and off is normally a developer job scheduled for someone else's week.

Switch whole optional modules on or off for the entire store yourself, such as gift cards, loyalty, email marketing, product services and quick-add. Turning a module off hides it and stops new activity, but never strands value customers already hold, so existing balances stay spendable.

How to use it

1. Open Settings → Features.
2. Flip the switch for each module you want on or off.
3. Save. The store updates straight away, hiding or revealing the related pages and storefront controls.

Note: turning a module off blocks new activity but always leaves existing balances, such as store credit, fully spendable at checkout.

The problem: the step from a demo store to a real one, actually charging cards and booking couriers, is exactly where a project usually stalls waiting for a technical hand.

The hub for connecting outside services yourself: payment gateways, email providers, shipping carriers, exchange-rate feeds, messaging providers and AI providers. Each category ships with a built-in basic option so the store works from day one, and you add advanced providers as you need them.

How to use it

1. Open Settings → Integrations.
2. Pick a category, click Add provider, and enter its credentials.
3. Test the connection, then enable the provider and save.

Related: the integrations system, its providers and health monitoring are covered in full in Chapter 13, Integrations.

The problem: switching a brand-new messaging channel straight onto customers is a gamble, and when a provider silently stops delivering, the first sign is usually a customer complaint.

Tune how notifications are sent, and trial new channels safely. For each channel you choose who receives customer messages, either just your admins or all customers, and you configure the alerts that warn you the moment a provider has trouble.

How to use it

1. Open Settings → Notifications.
2. Set the audience for each messaging channel that has a provider configured.
3. Review the failover alert settings.
4. Save.

The problem: a fast storefront and a fresh storefront pull in opposite directions: the pages that load instantly are stored copies, and the flash-sale headline you just rewrote can sit hidden behind yesterday's version.

Get both speed and freshness. Choose the caching policy that matches how often your content changes, and when you need a change to show right now, flush the stored pages by hand so the latest content appears immediately.

How to use it

1. Open Settings → Page cache.
2. Pick the caching policy that suits how often your content changes.
3. Click Flush at any time to clear the cache manually.

The problem: the supplier sends three hundred products in an Excel sheet, or the new season needs a price change across the whole catalogue, and the only way through is typing it all into the admin one product at a time. Nobody has the appetite for that.

Move data in and out in bulk, in both directions. Export any part of the store as a spreadsheet file you can open in Excel, edit it there, and import it back; or start from a blank template to load new records. Pages and email templates travel in a format that keeps their design intact on the round trip, and every import is checked and previewed before a single record is saved, so a bad file never touches your live listings.

How to use it

1. Open Settings → Data.
2. To bring data in, download a blank template (or a fresh export), fill it in Excel, and upload it.
3. Review the preview; nothing is saved until you confirm.
4. To edit in bulk or keep a backup, export an entity, adjust it in Excel, and re-import. Existing records are updated, not duplicated.

The problem: visitors increasingly expect a store to say plainly what it tracks, and a shop with no privacy notice, or one only in English, looks careless to the very shoppers you are trying to win over.

Configure the privacy banner shown at the bottom of every storefront page until a visitor accepts or declines. Set the title and message in each language, link to your privacy and terms pages, and switch the banner on or off, all without a developer.

How to use it

1. Open Settings → Cookie consent.
2. Write the banner title and body for each language and add your privacy and terms links.
3. Switch the banner on, then save.

The problem: the people who share a dashboard do not share eyes, habits or a first language: you work late and want a dark screen in Arabic, your assistant works mornings in English, and one shared setting would leave somebody squinting at a panel that reads the wrong way.

Look after your own admin account. Update your profile and avatar, change your password and security settings, and set your personal display preferences: light or dark mode, and the language of the admin panel itself, English or Arabic. Choosing Arabic flips the whole admin to right-to-left, and because it is each staff member's own choice, you can run the admin in Arabic while an assistant keeps hers in English.

How to use it

1. Open Settings → Profile to edit your name, email and avatar.
2. Open Settings → Security to change your password and manage security options.
3. Open Settings → Display to set light or dark mode and your own admin panel language, English or Arabic; Arabic turns the panel right-to-left for you alone.
4. Save each section. These settings affect only your own account.